As a contractor, if you’re not on social media these days…you’re behind. Every industry has found a way to share and sell their services across social media platforms, especially during the COVID-19 pandemic when it wasn’t possible to meet or chat with clients face to face.
Whether in a global pandemic or not, social media is a great way to connect and reconnect with your current clients and a potential client base. People spend a lot of time online, especially during the pandemic, so it’s easier than ever to find clients on the interest.
So, how can you promote yourself on social media?
- Post regularly. You don’t want your page to be inactive, because people will not know if you are still currently working or in business.
- Let people know all safety precautions you have put in place because of COVID-19 including hand washing, protective gear, sanitizing and more.
- Make sure you are on multiple social media platforms like Facebook and Instagram.
- Share a photo slideshow or video a job you worked on, so people can see your work.
- Share testimonials.
- Ask people to ask you questions about your job and specialty. You can either make a video answering the questions or respond to each question individually in the comments.
- Buy and create a Facebook AD.
- Share a how-to or DIY video.
You always want to add more content and engage with people on your social media page. This page/profile is a reflection of you and your business. Social media is another marketing tool to help you find and retain clients. Although posting to social media may be time-consuming or require some planning, it will be worth it in the end as you get new projects and clients you may have never had before.
Looking to get a Florida contractor’s license? Let us help! If you are not licensed or you are looking to get another license, we can help you through that process. It is illegal to work in Florida as a contractor without a license.
At Licenses, Etc., we are a team of professionals who have helped thousands of contractors get their license, so they are able to work. We make the process easy and fast for you. To learn more, click our Florida Contractor’s License page or call 239-777-1028.