If you’re a contractor looking to expand your contractor business or get more clients, think about creating and sending out email newsletters. If you market your email newsletter correctly and efficiently, the right audience will be interested, and your email won’t be seen as spam.
People find emails annoying when they are not created or sent correctly, or if it’s a daily newsletter from the same company. Some companies even go overboard sending multiple emails a day. This is enough to aggravate a person for them to remove themselves from your email list entirely. Our team at Licenses, Etc. wanted to share with you how to create email newsletters that won’t annoy your target audience and potential clients.
- Be strategic in your approach. Make sure your emails have a purpose and are going after the right target audience.
- Make your email content relevant. Low quality emails can hurt you and increase the number of people unsubscribing.
- How often you send an email out will depend on your business, your customers, and your service.
- Your email will depend whether your target is a former customer or potential customer. A couple times a month for a former customer is good,if yourinformation is useful. For a potential customer, you could double that frequency.
- Emails help keep your name in front of all customers, especially former customers who can give your more business or new clients.
- People will learn about your knowledge and expertise through your email and turn to you when they need help.
- Your emails need to provide value and offer people something. For example: home improvement tips, home trends, new products, etc.
- Make your newsletter 90 percent informative and 10 percent promotional.
- Make your newsletter intriguing. Catch your audience with a fun interesting title or visuals. Link to quality blogs or articles. Avoid using spammy words like FREE or CLICK HERE in the subject line.
- When you get a subscriber, let them know (on average) how often you will be emailing them so they will be aware. You can also provide an option for them to choose how often they get an email (which they may prefer).
As a Florida contractor licensing company, we send out emails to our clients regularly. Feel free to ask us what we do or learn how you can sign up for our newsletter.
If you’d like to get your Florida contractor’s license, let us help you! Licenses Etc. is an experienced Florida contractor licensing company. To get started on the Florida contractor license process, click our contractor license company page or call us at 239-777-1028.